Shu Uemura Art of Hair is a premium brand of luxury hair care & styling products for professional hairdressers worldwide.
M.O. created 60 illustrations depicting the brand’s in-salon ceremony & massage techniques. The drawings convey Shu Uemura’s glamorous, modern Japanese aesthetic while communicating a wide range of technically precise gestures to the hairdresser.
Shu Uemura Art of Hair is a premium brand of luxury hair care & styling products for professional hairdressers worldwide.
M.O. carefully researched illustrators with a glamorous, modern Japanese aesthetic & organized a competitive pitch between 4 of the selected artists.
